Everything you design is meant to get people to act
More satisfied customers
More adoption of your or app
More leads and sales
And yet, people often don’t act
The problem is rarely a lack of ideas. Marketing, sales, product and service each look at the same challenge from their own perspective. That quickly leads to several solutions that sound logical, but little certainty about which one will actually make a difference.
This causes stress, can cost a fortune, and leads to a significant waste of time trying to figure out what will actually work.
As long as you don’t know why people do or don’t take action, you’re guessing.
How we uncover what drives people to act
Understand Behavior
We unravel why people do what they do. Not what they say in interviews, but their real behavior shaped by context, emotion, habits ...
Know What Matters
We map the key barriers and opportunities, giving you a clear understanding of what to tackle first for maximum impact.
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Design What Works
We translate behavioral insights into clear user flows, interfaces, and communication that help people actually take the desired next step.
Built on science.
Made for the real world.
We base our approach on proven insights from behavioral science. We combine that knowledge with years of experience in research, design, communication and organizational change.
This takes gut feeling out of the debate, so you can make evidence-based choices you can apply immediately.
Our solutions
Your challenge solved
Get clarity on your challenge
For organizations that want to understand why people aren’t taking action today and where to invest for the greatest impact.
You get:
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insight into what motivates people and holds them back
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clear priorities
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concrete recommendations
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support with implementation and validation where needed
HumanEyes Academy
Learn how to get people to take action
For professionals and teams who want to apply behavioral psychology themselves in communications, research, customer journeys and products.
You get:
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practical techniques
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exercises based on relatable cases
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tools you can use right away
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more confidence in your day-to-day decisions
What our clients say
“What I also really loved about working with you is that you don’t jump straight to a solution! This process was such an eye-opener and made it crystal clear what we’re actually trying to achieve: we want to change customer behavior. If that doesn’t happen, then no campaign or design has truly made an impact.”
Steven De Smet
Head of Customer Experience Belux
“You consistently put a strong focus on the desired behavior of the target audience in everything you do. That’s something you’re really good at! And that’s what makes your approach so conversion-focused!”
Katia Debusschere
Manager Acquisition and Conversion
“Because you actually study people’s behavior, you give us far deeper insights than AI or a survey ever could. Other agencies or tools suggest visual tweaks to what’s already there, based on standard best practices. You provide truly fundamental recommendations, grounded in the context of both our target audience and our business.”
Gauthier Vervaeke
E-commerce manager
“We’re shifting towards a more human-centered approach, and I was looking for a shared language and toolkit to help us communicate with others. With HumanEyes, I found exactly that! Now everyone talks about Hobson+1 instead of saying, ‘What if we designed another option?’ Everyone is finally speaking the same language!”
“Besides your expertise, I was also really impressed by the way you work. Everything was so structured and thorough, which made it easy for us to follow your process and understand the concrete findings. You really guided us every step of the way, making sure the entire team was on the same page. Afterwards, some colleagues even came up to me to ask whether they could apply your recommendations to their own projects too! That says a lot, doesn’t it? ;-)”
Steven De Smet
Head of Customer Experience Belux
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FAQ
Become confident you’re making the right move
Tell us which behavior you want to change. Together, we’ll look at what you already know and where we can add value.