In all business domains you want to be sure you create the best customer experience.
After all, there is a lot at stake:
Marketing/ Customer Experience
You design a new website or app
Features are not used
People don't convert
Time and money is lost
KPI's not met
You optimize with A/B tests
Tests fail too often, and you are not sure why
Sales/ conversions are lost
You need to send out bad news communications
People get angry and even complain on social media
Reputation damage for your company
overload of your customer service center
You need to fill in a job openening
No (interesting) candidates
The job opening doesn't get filled in
Your team feels the pressure
How to know what to do to reduce the risks and get maximum results?
Insights in how people behave and how to design for it, will give you more certainty about important decisions to make.
And will give a wellthought reasining behind every journey, communication and design you make.
You can use the power of science
to design more effective experience
We help our clients to apply this
Some of our cases:
"Now we know why we make certain decisions. We are not arguing anymore because we have the behavior psychology to fall back on. The whole team is much more aligned."
Lotte Semal, brand guardian @AVA
"I absolutely see the value in behavior design. We're transitioning from an organization where features were dominant, with less emphasis on the end user. I want to shift that focus.
I was looking for a uniform terminology and toolkit to communicate with others. Now, everyone is on the same page."
Benedict Decoster– Customer Engagement Manager @ Liantis
"Taking away our gut feeling, giving certainty, because it is based on science and researched with our target audience."
Gauthier Vervaeke, E-commerce manager @Club Brugge