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Do you have one of these problems?
Do you also aim to improve the user experience on your website, app, internal tool, or in your communications (such as email)? Then you'll probably recognize this:
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You have a project ahead that will require a lot of time and resources. So, you want to get it absolutely right from the beginning.
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You seek certainty about the decisions you need to make, so that you can confidently report back to your management later on.
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Everyone has a different idea about the solution, but these are often based on intuition or best practices, and are lacking scientific reasoning.
So, you are looking for a partner who can provide you with CERTAINTY about your decisions, BASED ON SCIENCE, so that you can make the RIGHT CHOICES."
We understand you!
That's where we come in to help fund all your decisions, thanks to behavior science.
It has proven it's succes with clients like:
"Soon I will have to ask management for a substantial budget for a brand new website. With the pretty pictures we got from our previous design-partner, we missed substantiation, human centric design and focus on conversion.
It would be very difficult to defend that budget. I need to be able to demonstrate why this site will be better than before. My management has to be able to say, yes that's right and that's worth its money. HumanEyes did that for us!”
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Sarah Van De Velde – Marketing Specialist Europe - Deceuninck
Incorporate these two superpowers into your project
to KNOW how to create a truly human-centric design
Let us explain in 30 seconds:
1. Know what to do - research
What is the most effective way to sell your idea, product or service?
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By starting to talk and present your idea?
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Or genuinely listening to the struggles of your audience and then
solve the problems with your solution?
In order to know what to do, dive into the problems and needs of your target audience.
You will discover pure gold because the insights you get will guide all your future decisions.
You will know the answers to questions like:
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Is building that feature a good budget choice?
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What to write in our communication so it resonates with the audience?
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How to build the flow so it is most motivating for visitors to proceed?
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...
2. Know how to do it - behavior psychology
OK, now we know what our audience needs.
But how to present our solution?
As we design journeys and communications based on behavior psychology, we have a library of techniques to solve problems like:
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Choice stress
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People getting angry because of a bad news communication
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People don’t trust you or your solution
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Always resulting in informed designs, so
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You know why decisions were made
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Presentation towards C-level or other stakeholders is easier to do
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You have a bigger chance for succes
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Every element in the new design has a - science based - reason to be there:
"The research experience was inspiring, energizing, and motivating.
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It was inspiring because it was both strategic and tangible, sparking so many ideas in our minds. This enthusiasm energized us, and we feel motivated because Kaat and her team translated the challenges into opportunities."
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Benedict Decoster– Customer Engagement Manager @ Liantis
"Many marketers walk with blinders on. It often creeps in over the years. HumanEyes made sure we took those off, they made sure we now also know how customers think and how they look for products. Something we were just guessing before."
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Sarah Van De Velde – Marketing Specialist Europe @ Deceuninck
All embedded in 1 clear process, that fits your team
Our process follows basic principles of design thinking, agile working,...
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As we operate in iterative sprints during the design phase, our methodology harmonizes seamlessly with the pace and approach commonly adopted by most teams.
“In retrospect HumanEyes also thought us how to work together as a team. Thanks to their behavior design method, there is a much better dynamic and we started working more efficient on a specific scope.”
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Lotte Semal - Grafic Designer @ AVA
While we co-create, you will learn what we know
You are the expert in your business, we are in human-centric design.
That's why we love to co-create.
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After our co-creation, you'll:
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Have a tangible result, such as: a new webflow, communications or an app.
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Have learned how to apply certain psychological techniques.
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Know the proces and science and will be able to use it in your next project.
"Besides getting the wireframes for our new webshop, we have learned the scientific techniques and can now apply them to all other communications."
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Gauthier Vervaeke – E-commerce manager @ Club Brugge
“I found the philosophy of co-creating very interesting. This way you don’t get the typical briefing thrown over the wall and a while later a design thrown back. Collaboration is key.”​
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Michael Renier - ​
Digital Customer Service Manager - bpost​
“They manage a healthy mix of listening and sharing their expertise.​
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It wasn’t a one-sided story, where they only relied on their knowhow. They were open to our internal expertise and market knowledge without losing their critical mind. ​
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According to me, it is this balance that makes it possible for them to work on very diverse sectors and easily switch context. “​
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Joris Verjans - Head of Marketing & B2B webshop – Van Oirschot​
"What truly made Kaat's involvement exceptional was her combination of expertise and approach.
Her ability to consistently refer back to her research when explaining design decisions, her understanding of our business, and her capacity to effectively apply stakeholder management were invaluable.
We trusted her immediately, in part due to the authority and insight with which she led our workshops. She has set a standard that will be challenging to match. Kaat's contribution to our project is truly something to cherish.”​
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Benedict Decoster– Customer Engagement Manager @ Liantis
The result: a bigger chance for success
By basing everything from start to finish on insights from research and science, you'll soon have a solution where 'gut feeling' no longer prevails in discussions.
You'll know exactly what you're doing and be able to explain why.
This way, teams are more aligned and you have a better chance of success together.
You will save time and money
"For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product's release."
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- Robert Pressman, Software Engineer
“We ended up with conversion increases of 24% to 38%. That's worth a lot of money. Best of all: more sticks than just the screens. Everyone on the team is much smarter now than before.“​
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Michael Renier -​ Digital Customer Service Manager @ bpost​
"The search page is now live and feedback has been positive. Users report that it is much easier and more intuitive. Even more, one user said he was happy with a "new feature" even though it had been there for a long time but was apparently not findable. That’s really proof of your good work!​"
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Benedict Decoster– Customer Engagement Manager @ Liantis
Some of our cases:
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"The search page is now live and feedback has been positive. Users report that it is much easier and more intuitive. Even more, one user said he was happy with a "new feature" even though it had been there for a long time but was apparently not findable. That’s really proof of your good work!​"
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Benedict Decoster– Customer Engagement Manager @ Liantis
"Besides getting the wireframes for our new webshop, we have learned the scientific techniques and can now apply them to all other communications."
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Gauthier Vervaeke – E-commerce manager @ Club Brugge
"Besides getting the wireframes for our new webshop, we have learned the scientific techniques and can now apply them to all other communications."
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Gauthier Vervaeke – E-commerce manager @ Club Brugge
What is an expert review?
We'll analyse a journey (web, app, communications,...) and give advice on how you can make optimizations to boost desired behavior. Based on science and psychology!
What you'll get:
A quick solution. Our expert reviews can be delivered within 2 weeks.
Clear argumentation on why you should make certain changes.
Renewed confidence in your webpage, thanks to science.
This is what an expert review looks like:
Oh no! No time or budget for a complete project?
With our expert review, we'll bring you a lot of insights in a short period of time!
