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Want a bigger chance for success?

Create customer experiences based on science

Stop relying on gut feeling

Unlock the secret behind the success of compagnies like Google, Uber, Spotify and many others

These 2 steps will generate a bigger chance for success

1. Know what to do

What is the most effective way to sell your idea, product or service?

  • By starting to talk and present your idea?

  • Or genuinely listening to the struggles of your audience and then

         solve the problems with your solution?

In order to know what to do, dive into the problems and needs of your target audience. 






You will discover pure gold because the insights you get will guide all your future decisions.

You will know the answers to questions like:

  • Is building that feature a good budget choice?

  • What to write in our communication so it resonates with the audience?

  • How to build the flow so it is most motivating for visitors to proceed?

  • ...

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2. Know how to do it

OK, now we know what our audience needs.

But how to present our solution?

As we design journeys and communications based on behavior psychology, we have a library of techniques to solve problems like:

  • choice stress

  • people getting angry because of a bad news communication

  • people don’t trust you or your solution

  • ...


Always resulting in informed designs, so

  • you know why decisions were made

  • presentation towards C-level or other stakeholders is easier to do

  • you have a bigger chance for succes

Every element in the new design has a - science based - reason to be there:

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Guided by insights in human psychology, your job will become easier and more fun

No endless discussions any more, teams and managers are aligned

A bigger chance for success, as you design for real human behavior

Immediately applicable in your team, as the process is aligned with agile, design thinking, service design

Spending your budget on what really matters as you are able to select what is resonating with your target audience

No endless A/B testing on things that don’t matter

Innovation that leads to concrete results, you don’t just follow a hype, but start with strategical insights that in the end lead to concrete (re)designs of websites, emails, internal tools,...

This results in: 

  • more conversions

  • less inbound calls

  • better retention

“Now we know why we make certain decisions. We are not arguing anymore because we have the behavior psychology to fall back on. The whole team is much more aligned.“

Lotte Semal, brand guardian @AVA

We help our clients to apply this to their challenges


Why work with us?

More than 10 years of experience in using behavior psychology

We are no consultants. We highlight problems and immediately solve them. We support you all the way

You will learn whatever we know, because we love to share our knowledge. No secrets!

But you don't need to believe us

MM news believes in us

When we launched HumanEyes, MM News asked for the scoop ;) We love to feel they support us. 

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Yes, we almost won Innovative agency of the year

That same year we were finalist for the Innovative Agency of the Year, next to agencies like 

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The webshop of Club Brugge was internationally honored

The new Club Brugge webshop earned the distinction of The Webby Awards Honoree in the Websites and Mobile Sites - Sports category, amongst the likes of ESPNFC Barcelona and FC Internazionale Milano.


Name your challenge 
We will figure it out together

+32 476 75 22 67

Thanks for your message. We will take contact within 2 working days.

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