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Choose on which day you want to follow the training
Friday, July 18
Full
or
Friday, August 22
Full
Who is this summer training for?
For everyone who:
Writes or views copy of texts in any form (emails, ads, websites...)
Wants more conversion
And wants to immediately apply the insights
And anyone who would like to learn about behavioral psychology in general!
Don't worry, this isn't necessary:
You don't have to be a copywriter
You don't need years of experience, anyone can get started right away
You don't need any prior knowledge of psychology (as long as you're open to it 😉)
This is what last year's participants thought
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"I want the knowledge to be shared beyond just me. I think your cheat sheet is fantastic. I've stuck it on my desk, made copies, and I'm going to share it with my team. It's incredibly interesting, and it just works. "
Shirley Boterdael
Marketing Manager @ACO
⭐⭐⭐⭐⭐
"Very enjoyable and delivered with passion! That's what immediately resonates with us. And it's great that after each bit of theory, we could immediately apply it to our cases."
Noémi Govaerts
Marketing Specialist @AmeXio
This is what you will learn during the workshop
1. How to get people to click
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Which titles grab attention
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How to make your emails stand out in crowded mailboxes
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How to make you curious for more
3. How to convince people
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Learn WHAT your customers want to know
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Which questions you answer where
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How to present your offer convincingly
2. How to get people to read
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How do you encourage people to read?
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How to make reading easy
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How to keep the captivated attention
4. How to get people to convert
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How to approach a cold lead
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How to approach a hot lead
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How to write good button copy
After this summer training you will:
1. Write your own texts with confidence
After this training you will write all your texts with confidence.
For you will know:
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What to pay attention to in each part of your text
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Which words help you convert
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What to write in your buttons
2. Know the psychology behind conversion
Anyone who understands how people make decisions also knows how to convince.
We teach you the science behind behavior and conversion.
We'll teach you 10+ psychological persuasion techniques from Cialdini, Kahneman, and Berger, among others. Based on years of research on how people make decisions.
3. Rewritten your own project
Immediately put theory into practice on your own projects.
We provide ample time to immediately translate the psychological techniques learned into effective copy. Hands-on and with direct feedback, that's how we like to deliver our training.
Learning, good food and networking in a holiday atmosphere 😎
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The training is for a small group, this way we keep it nice and cozy.
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We're providing a delicious lunch, so leave your sandwiches at home.
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We also take the time to network and enjoy the sun.
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What you learn has been successfully implemented by companies in a wide variety of sectors. These include:
Provided by our HumanEyes experts
Training August 22
Kaat Declerck - co-founder HumanEyes
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Over 8 years of experience applying psychology to websites, apps, and communications, making her arguably the most experienced behavioral designer in Belgium .
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Worked on a variety of projects for major companies like IKEA, Proximus, and bpost, as well as other top brands like Club Brugge and Loop earplugs.
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She still works daily as a researcher, designer, and copywriter. As a result, her knowledge isn't purely theoretical; she can always speak from practice and easily draw on numerous practical case studies. So ask her all your questions!
Training July 18
Renze Vuye - Behavior Designer & Researcher
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Fascinated by behavioral sciences, psychology and optimizing communication.
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He's worked for many large clients , including Accent, IKEA, Deceuninck, and Proximus. He's also rewritten numerous communications for smaller brands like Electrify Europe, Artwod, and HappyGo.
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Gathered a lot of knowledge from Neuromarketing courses on influencing and copywriting .
Am I getting value for my money?
Good question! Of course, you want to be sure you're getting value for your money.
Of course we can tell you that we:
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Have more than 8 years of experience in providing training
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Are experts are in our fields
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And will do everything we can to teach you as much as possible during this day
We have also trained over 500 people at companies such as Proximus, Telenet, Liantis, etc.
Converting copy
For everyone who wants to make an impact
❗Are you coming with two or more people? Send an email to renze@humaneyes.be for your group discount . ❗
What does the day look like?
9:00 - 9:30
Welcome with a nice coffee ☕
9:30 - 10:00
Introduction: How does the human brain work and how do you motivate people to take action?
10:00 - 11:00
Part 1: How to Get People to Click + Practice & Feedback
11:00 - 11:15
Coffee break ☕
11:15 - 12:15
Part 2: How to Get People to Read + Practice & Feedback
12:15 - 13:15
Delicious lunch, nice chats and enjoy the sun ☀️
13:15 - 14:45
Part 3: What makes your copy persuasive + practice & feedback
14:45 - 15:00
Coffee break with afternoon snack 🍪
15:00 - 16:00
Part 4: How to Get People to Click + Practice & Feedback
16:00 - 16:30
Conclusion, feedback and closing of the day
16:30 - 18:00
Enjoy a lovely chat over a drink and a snack in the sun ☀️
Do you have another question?
Is this only for people working in B2C or also for B2B?
The short answer: both. The method and techniques we discuss have already proven successful with both B2C and B2B clients. This is because: - We look at universally applicable principles of how the human brain reacts and how people decide. - The same person makes a decision one time in B2C and the next in B2B. Therefore, with the same brain and decision-making processes. You'll see that you can apply the same methods and techniques to both B2C and B2B: - The research method to uncover the emotions of your target audience - The techniques you use to appeal to the emotions of that target audience Naturally, you'll interpret this differently each time and also consider things like tone of voice. But that's not the focus of the course.
What should I bring?
Basically, nothing. You can take notes, but you don't have to. You'll receive the theory afterward via a handy cheat sheet. Do you have a campaign in mind that you'd like to practice or that you have questions about? Make sure you can show it during the session.
Is lunch provided?
Yes. We provide lunch, so you don't need to bring anything. Do you have any allergens we should be aware of? Please email renze@humaneyes.be.
Are there any conditions to participate in the Summer training?
No, anyone interested in using the right words in the right places is more than welcome.
Can I also follow online?
No. The event will only take place in person. Part of the appeal lies in practicing the techniques immediately and interacting with other participants. You will receive the slides and a cheat sheet with the psychological techniques afterward, but there will be no live broadcast or recording of the training.
Who is HumanEyes?
HumanEyes is a team of experts in behavioral design. We apply this daily to online communication, in websites and apps. We are typically hired by companies of all sizes to help them increase sales, reduce customer service calls, and achieve greater adoption and usage of their apps and tools. Don't hesitate to contact us if you have a similar question. We'd be happy to call you to discuss how we can help.
I have already completed a training course at HumanEyes: Is this still interesting for me?
Absolutely. The power of a day of reviewing a few principles and immediately applying them to your own case is always valuable. Thanks to the small group, you'll receive personalized feedback on your work from our experts. Discussing in small working groups also helps you see your own words from a different perspective. So even if you already know some of the theory, it can still be interesting for you, thanks to the collaboration and practical exercises.
What other courses can I take at HumanEyes?
We offer most of our training in-house for marketers, UX designers, copywriters, and product owners, among others. We always focus on a team challenge, such as more effective copywriting, sales funnels, or content flows. Click on the training courses in the navigation to get an idea of what we offer.
Any other questions or concerns? Let us know at renze@humaneyes.be