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Summer training
The biggest conversion killers and opportunities AI misses
For anyone who wants to get more conversions from campaigns, websites, and digital flows.
Learn to spot the conversion killers AI often misses.
Work on your own cases and leave with concrete ideas for optimization.
And learn how to brief AI more effectively and evaluate its output more critically.
AI makes it easier than ever to create or optimize campaigns, websites, and apps.
But if you want to achieve real results, you need expertise that AI doesn’t add on its own: understanding why people hesitate, drop off, or take no action.
Because the biggest increases in conversion rarely come from small tweaks. They happen when you uncover what’s really holding someone back: a lack of trust, too much doubt, confusion, or an emotional barrier.
In this training, you’ll learn to recognize the most important conversion killers and practice techniques to remove them.
No checklist of CRO best practices, because AI can do that too 🤫.
Instead, you’ll learn to look at your campaigns and flows through the eyes of your customer, so you’re not just optimizing around the edges, but can give your conversion a serious boost.
So you can brief AI much more effectively and better judge whether its output will actually work.
Here's what participants said about the July training
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"After the session, I had concrete action points to move forward. It was even better than I had expected. It was a fun day at a nice location with cool people!"
Lilong - Product Owner at Norriq
⭐⭐⭐⭐⭐
“The enthusiasm with which this training is delivered is very contagious!"
"Everything is always explained clearly, with very hands-on examples.”
Sofie – Growth Marketeer at Proximus
Learn it today, see results tomorrow.
You’ll get a handy cheat sheet to help you spot behavioral barriers faster in your day-to-day work.
You’ll leave with first ideas to improve the conversion of your own campaign, flow, or product.
You’ll be able to brief and evaluate AI more effectively right away.
Learning, good food and networking in a holiday atmosphere 😎
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The training is for a small group, so we have plenty of time to get to know each other, work on our own cases, and exchange ideas.
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We're providing a delicious lunch, so leave your sandwiches at home.
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We also take the time to network and enjoy the sun.
Learn from 10+ years of experience and decades of scientific research.
Kaat Declerck - co-founder HumanEyes
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More than 10 years of experience applying behavioral psychology to websites, apps, and communication.
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She has worked with brands such as IKEA, Proximus, bpost, Club Brugge, and Loop Earplugs.
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Most importantly, she still does this hands-on every day as a researcher, designer, and copywriter. So no theory from the sidelines, but practical expertise, real cases, and direct feedback.
All successfully applied across a wide range of companies and industries, including
And all insights are grounded in science
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What does the day look like?
9:00 - 9:30
Welcome with a nice coffee ☕
9:30 - 10:00
Introduction: Why AI helps you optimize faster, but doesn’t automatically lead to better results
10:00 - 11:00
Part 1: Which behavioral barriers are killing your conversion? + hands-on practice & feedback
11:00 - 11:15
Coffee break ☕
11:15 - 12:15
Part 2: What if people don’t trust you? + hands-on practice & feedback
12:15 - 13:15
Delicious lunch, nice chats and enjoy the sun ☀️
13:15 - 14:45
Part 3: What if people don’t understand you? + hands-on practice & feedback
14:45 - 15:00
Coffee break with afternoon snack 🍪
15:00 - 16:00
Part 4: What if you trigger the wrong emotions? + hands-on practice & feedback
16:00 - 16:30
Conclusion, feedback and closing of the day
16:30 - 18:00
Wrap up the day with drinks and snacks in the sunshine ☀️
The biggest conversion killers and opportunities
AI misses
❗Are you coming with two or more people? Send an email to elien@humaneyes.be for your group discount. ❗
Measurable increases in conversion as a result
+92%
sales
+10%
Fiber installs
x 2
conversion
+7%
test drives
Not sure yet if it’s right for you?
For everyone who:
Want to improve conversion, whatever that means for you: campaign clicks, newsletter sign-ups, onboarding in a tool ...
Want to gain knowledge that helps you get more out of AI.
Want to apply the insights hands-on right away.
And anyone who’s simply interested in human psychology!
Don't worry, this isn't necessary:
You don’t need to be an AI expert, copywriter, designer, or UX expert
You don’t need years of experience, anyone can start applying it right away
You don’t need any prior knowledge of psychology (as long as you understand that people aren’t robots 😉)