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Summer training

Converting copy for everyone who wants to make an impact

From marketers and business managers to UX'ers

Learn techniques to help you write persuasively

And apply it immediately to your own projects

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And take your conversion skills to the next level

  • Which titles grab attention

  • How to make your emails stand out in crowded mailboxes

  • How to make you curious for more

This is what last year's participants thought

⭐⭐⭐⭐⭐

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"I want the knowledge to be shared beyond just me. I think your cheat sheet is fantastic. I've stuck it on my desk, made copies, and I'm going to share it with my team. It's incredibly interesting, and it just works. "

 

Shirley Boterdael

Marketing Manager @ACO

⭐⭐⭐⭐⭐

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"Very enjoyable and delivered with passion! That's what immediately resonates with us. And it's great that after each bit of theory, we could immediately apply it to our cases."

Noémi Govaerts

Marketing Specialist @AmeXio

After this summer training you will:

Writes or views copy of texts in any form (emails, ads, websites...)

Wants more conversion

And wants to immediately apply the insights

Learning, good food and networking in a holiday atmosphere 😎

  • The training is for a small group, this way we keep it nice and cozy.

 

  • We're providing a delicious lunch, so leave your sandwiches at home.

 

  • We also take the time to network and enjoy the sun.

Summer training last year

Provided by our HumanEyes experts

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Kaat Declerck - co-founder HumanEyes

  • Over 8 years of experience applying psychology to websites, apps, and communications, making her arguably the most experienced behavioral designer in Belgium .

 

  • Worked on a variety of projects for major companies like IKEA, Proximus, and bpost, as well as other top brands like Club Brugge and Loop earplugs.

 

  • She still works daily as a researcher, designer, and copywriter. As a result, her knowledge isn't purely theoretical; she can always speak from practice and easily draw on numerous practical case studies. So ask her all your questions!

Kaat Declerck - co-founder HumanEyes

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Kaat Declerck - co-founder HumanEyes

Predictably irrational
Priceless - William Poundstone
Hooked - Nir Eyal
Magic Words - Jonah Berger
Book-Nudge
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dont make me think
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What does the day look like?

9:00 - 9:30

Welcome with a nice coffee ☕

9:30 - 10:00

Introduction: How does the human brain work and how do you motivate people to take action?

10:00 - 11:00

Part 1: How to Get People to Click + Practice & Feedback

11:00 - 11:15

Coffee break ☕

11:15 - 12:15

Part 2: How to Get People to Read + Practice & Feedback

12:15 - 13:15

Delicious lunch, nice chats and enjoy the sun ☀️

13:15 - 14:45

Part 3: What makes your copy persuasive + practice & feedback

14:45 - 15:00

Coffee break with afternoon snack 🍪

15:00 - 16:00

Part 4: How to Get People to Click + Practice & Feedback

16:00 - 16:30

Conclusion, feedback and closing of the day

16:30 - 18:00

Enjoy a lovely chat over a drink and a snack in the sun ☀️

Inschrijving

Converting copy

For everyone who wants to make an impact

950

Excl VAT

You will earn back your investment in no time

❗Are you coming with two or more people? Send an email to renze@humaneyes.be for your group discount . ❗

Meetbare conversiestijgingen als resultaat
+92%
verkoop
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+10%
Fiberinstallaties
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x 2
conversie
+7%
testritten
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Still need to convince your manager?

We have your back.

Download our one-pager. It'll give your manager all the information they need to send you to this training.

Who is this summer training for?

For everyone who:

Writes or views copy of texts in any form (emails, ads, websites...)

Wants more conversion

And wants to immediately apply the insights

And anyone who would like to learn about behavioral psychology in general!

Don't worry, this isn't necessary:

You don't have to be a copywriter

You don't need years of experience, anyone can get started right away

You don't need any prior knowledge of psychology (as long as you're open to it 😉)

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HumanEyes

Verenigingstraat 38, 1000 Brussel

BTW: BE 0895.558.438 

+32 476/75 22 67

info@humaneyes.be

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© Foto's: 2025, Lana Van Nieuwenhuysen. Alle rechten voorbehouden.

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