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Our clients see results:
3x more
youth subscriptions
+98% conversions
in the online shop
+7300% leads
internally passed on
Do you recognise this?
Your campaigns cost money, but hardly generate any customers.
Your webshop is bleeding money and your optimisations aren't delivering enough results.
Your new website looks great, but... no one is buying.
Do you want results?
Most websites and campaigns are designed for “rational people”.
But... 95% of our decisions are made subconsciously.
So if you want to achieve results, you need to understand how people really make decisions.
And that is precisely our expertise.
By researching your target audience and applying our knowledge of behavioural psychology, we make unconscious choices predictable. We then translate that into strategy, design and copy that works.
Used worldwide by companies such as
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This is why our clients are fans:
“In everything you do, you focus intensely on the desired behaviour of the target group, which is something you are really good at! As a result, the focus is truly on conversion!
I have really good people in my team, but you get so caught up in the day-to-day, in a certain pattern, and that's why I like HumanEyes, because it challenges you.”
Katia Debusschere – Manager Acquisition and Conversion - Mediahuis
"Your communication is incredibly smooth, and the way you are always available and consistently deliver on agreements is simply invaluable to us.
The price is exactly as agreed. In short, fair! Your honest feedback and clear explanations about why we do something inspire a great deal of trust and support."
Benedict Decoster – Customer Engagement Manager - Liantis
Besides getting the wireframes for our new webshop, we have learned the scientific techniques and can now apply them to all other communications.
Gauthier Vervaeke – E-commerce manager – Club Brugge
Achieve your goals with the support you need
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In co-creation, coaching or as an addition to your team
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From review and advice to intensive collaboration from A to Z
Insight into your customer
We discover what really drives people through qualitative research.
We map out your greatest risks and opportunities.
Roadmaps with impact
Don't waste time, energy, and money on developments based on opinions and gut feeling.
But focus on what really yields results.
Journeys that lead to results
From websites to apps and tools: we design journeys and screens (UX & copy) that get people moving.
Words that convince
From microcopy to campaigns. From e-commerce to service messages.
We write words that win.
Setting up smart (A/B) tests
Not just some tests, but clear hypotheses, based on insights and science.
Our work has been reviewed in
Our areas of expertise at a glance
Behaviour analyses
Prioritisation exercises (what first, what later?)
Conversion audits of existing webpages
UX-copy & microcopy (for buttons, error messages, form flows, etc.)
UX design (page structure)
A/B testing strategy & hypothesis determination
Mapping and designing customer journeys
Substantiated briefings for designers or developers
Workshops & team coaching on behavioural psychology
Input for campaign testing or landing pages
What we don't do
Creating beautiful designs (we'll provide a detailed briefing)
Media buying or setting up advertisements
Converting wireframes to code
Developing logos, typography and corporate identity
Planning social media content
Creative brainstorming without behavioural goals
We focus 100% on behaviour and results. For branding or development, we're happy to work together with your partners.
Your alternatives...
❌ Reading books yourself
Books teach you the principles, but don't show you how to get more conversion out of them.
Behavioural psychology sounds logical and easy, until you have to apply it yourself.
‘I knew what Cialdini said, but I had no idea how to apply it to my landing page.’
❌ Working with a branding agency
You get attractive designs and strong slogans.
But when creativity becomes more important than effectiveness, you'll feel it in your conversions.
‘Our site was beautiful and really creative. But the conversions were very low and we didn't know why.’
❌ Having a web developer design your website
You get what you ask for: a functional website.
But not what you need: a page that drives behaviour and conversion.
‘Everything worked perfectly from a technical point of view, but no one filled in our form.’
❌ A/B testing without direction
You endlessly test minor adjustments: the colour of a button, the order of titles...
But without a clear behaviour strategy, you're just guessing.
‘We tested everything except the things that really made a difference.’
What will you get from HumanEyes?
✅ Web pages, flows and campaigns based on behavioural science
✅ Copy that converts. Not because it ‘sounds nice’, but because it works
✅ Practical applications of psychology, not theoretical models
✅ Targeted optimisation: knowing what to test, and above all why
📈 The result: More leads. More sales. Less guesswork.
Would you like...
✅ More sales or leads?
✅ Insights & knowledge you can build on?
✅ Certainty that this time it will really have an impact?
3x ‘YES’?
Then this is your chance: Contact Elien for a non-binding conversation.
Some advice: Don't wait too long!
The sooner we can advise you properly, the less time and money will be lost in the meantime.
Do you have a top team that lacks this expertise?
We"ll teach your team how to use practical techniques from behaviour psychology to generate more leads and sales.
We'll train your people on how they can have impact every day: growth marketers, UX specialists, customer journey managers, PO's...
🎓 Popular courses:
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Behaviour Design Fundamentals – The 40 techniques that most often generate conversion
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Write copy that converts – How to get people to click, read and take action
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Persuasive e-mails – More opens, more clicks, more results
Curious to find out if we are a good fit for your team?
Renze
continues until it is perfect
Kaat
knows the answer to everything
Elien
wants to know YOUR story
Would you like more leads and sales?
Tell us about your challenge and get free advice.
+32 476 75 22 67