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In all business domains you want to be sure you create the best customer experience.
After all, there is a lot at stake:
Marketing/ Customer Experience
You design a new website or app
Features are not used
People don't convert
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Time and money is lost
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KPI's not met
CRO
You optimize with A/B tests
Tests fail too often, and you are not sure why
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Sales/ conversions are lost
Communication
You need to send out bad news communications
People get angry and even complain on social media
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Reputation damage for your company
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overload of your customer service center
HR
You need to fill in a job openening
No (interesting) candidates
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The job opening doesn't get filled in
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Your team feels the pressure
How to know what to do to reduce the risks and get maximum results?
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Use science!
Insights in how people behave and how to design for it, will give you more certainty when you need to make important decisions, like:
- Which functionalities to develop
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How to construct your text so it persuades
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Exactly what to A/B test
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...
You can use the power of science
to design more effective experience
We help our clients to apply this
Some of our cases:
"Now we know why we make certain decisions. We are not arguing anymore because we have the behavior psychology to fall back on. The whole team is much more aligned."
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Lotte Semal, brand guardian @AVA
"I absolutely see the value in behavior design. We're transitioning from an organization where features were dominant, with less emphasis on the end user. I want to shift that focus.
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I was looking for a uniform terminology and toolkit to communicate with others. Now, everyone is on the same page."
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Benedict Decoster– Customer Engagement Manager @ Liantis
"Taking away our gut feeling, giving certainty, because it is based on science and researched with our target audience."
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Gauthier Vervaeke, E-commerce manager @Club Brugge
Are you the one who wants to make an impact?
Let's discuss your challenge
+32 476 75 22 67
